Principles of MarketingPrinciples of Marketing (BUS 206)
Term: 2025-2026 Fall Semester
Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/21/2025 - 12/22/2025) Location: MAIN LYON 202
A survey of activities involved in the marketing of products to consumer and industrial markets. Topics include pricing, product development, promotion, distribution, and environmental forces that affect marketing.