Highland Road Marketing-PracticalHighland Road Marketing-Practical (BUS 404)
Term: 2025-2026 Spring Term
Schedule
Tue-Thu, 9:30 AM - 10:45 AM (1/14/2026 - 5/8/2026) Location: MAIN LYON
Description
A marketing class structured around an in-house student-run marketing services firm that involves designing a practical and academically rigorous course. This approach provides students with hands-on experience in applying marketing concepts and strategies in real-world scenarios, thus enhancing their learning and readiness for future professional roles. Prerequisite Courses BUS 310 and BUS 315 Prerequisites Or instructor approval.