Highland Road Marketing-PracticalHighland Road Marketing-Practical (BUS 404)
Term: 2025-2026 Fall Semester
Schedule
Tue-Thu, 1:00 PM - 2:15 PM (8/21/2025 - 12/22/2025) Location: MAIN LYON 101
Description
A marketing class structured around an in-house student-run marketing services firm that involves designing a practical and academically rigorous course. This approach provides students with hands-on experience in applying marketing concepts and strategies in real-world scenarios, thus enhancing their learning and readiness for future professional roles. Prerequisite Courses BUS 310 and BUS 315 Prerequisites Or instructor approval.