Principles of MarketingPrinciples of Marketing (BUS 206)
Term: 2025-2026 Spring Term
Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/14/2026 - 5/8/2026) Location: MAIN LYON
A survey of activities involved in the marketing of products to consumer and industrial markets. Topics include pricing, product development, promotion, distribution, and environmental forces that affect marketing.